Print this page and present it at the Sarasota store to get 25% off all high technology performance apparel. The story of New Balance begins at the dawn of the 20th century in Boston, Massachusetts when William J. Riley, a 33-year-old English immigrant, committed himself to helping people with problem feet by making arch supports and prescription footwear to improve shoe fit. By 1961, the company had transformed itself from selling arch supports to "policemen and other folks who were on their feet all day" to introducing the Trackster, the world's first performance running shoe made with a ripple sole and available in multiple widths. The Trackster soon became the shoe of choice for college running coaches and YMCA fitness directors. New Balance has since grown. In Sarasota, New Balance Sarasota (www.newbalancesarasota.com) continues the great tradition by adhering to the unique philosophy that focusing on function over fashion and providing shoes in multiple widths delivers the best performance for customers. Here locally, Molly and David Jackson take the NB philosophy even further by supporting grassroots initiatives, like sponsoring charity events that have provided aid to Hurricane Charlie victims in Charlotte, Florida, and other worthy causes in Sarasota and Bradenton. Coming in November 2006, New Balance Sarasota will open a second store in Lakewood Ranch, Florida. The store will be the first (and premier) retailer in Lakewood Ranch that sells high-tech athletic apparel and shoes. The store will be located near the corner of University Parkway and Lakewood Ranch Blvd in the brand new Main Street Plaza at Lakewood Ranch. Come see what New Balance Sarasota is all about. Print this page and recieve 25% off all high technology athletic apparel. And, don't forget, if you're a Lakewood Ranch Running Club member, you will always get a discount on your running shoes. Support the retailer that supports our running community. You can also visit New Balance Sarasota on the Web. Just click here. New Balance Sarasota Sarasota Pavilion Shopping Center East of Highway 41 on Gulf Gate Drive 6573 South Tamiami Trail Sarasota, Florida 34231 Open Soon to Lakewood Ranch - Nov 2006  Open 7 Days a Week Mon - Sat 10am to 7pm (EST) Sunday 12am to 5pm Telephone 941 921-3696 Visit New Balance Sarasota on the Web Click www.newbalancesarasota.com